Pieces of clothing and accessories as extensions of the body. As if they could communicate with you, morph over time to fit your pocket, your shoulder or your back in a light and gentle way.
We do not create seasonal collections.
The product seasonality tends to result in overproduction of goods with identical characteristics. Instead, we develop our products to be timeless and manufacture them to be long-lasting.
We are local.
We give our best to reduce the footprint. All the leather used in our collection is sourced from Italian leather producers, certified in reducing the impact on health and environment in all phases of their production.
Each Oboyi piece is handcrafted in our atelier in Milan with a meticulous care by artisan designer and owner Bojana Nikodijevic and her occasional collaborators.
Bojana Nikodijevic is a Yugoslav-born designer based in Milan, Italy. She graduated from the Academy of Applied Arts of the University of Belgrade, where she studied fashion design and costume design for theater and film.
After the graduation in 2009, Bojana worked in London, UK as a freelance designer. In 2011 she also participated at the 54th Biennale di Venezia as a costume designer.
In 2012, she moved to Milan and started a Master course in accessories design on Domus Academy. Around that time Oboyi was born.